Even in the Black Friday sales, Christmas shopping can be tricky on a tight budget – but savvy shoppers can snap up plenty of sure-fire favourites without breaking the bank this year.
Online retail giant Amazon launched its Black Friday deals on Friday, November 17, giving customers over a week to grab some discounts until the sale comes to a close on Cyber Monday, November 27. With thousands of deals to sift through, shopping an Amazon sale can be overwhelming – so we’ve taken a look through the retailer’s bestseller lists and compiled this ultimate list of 50 of the most popular gifts that you can grab for under £20 right now.
If you’re browsing Black Friday deals on Amazon, remember to bear in mind Martin Lewis’ advice, which is to check out free Amazon price tracker tool CamelCamelCamel to see whether an offer is all it’s cracked up to be. Take a look below for some of the most popular products in beauty, books, tech and more.
For beauty fans
Beauty gifts are always an easy win if you’re after inspiration on what to put under the tree, and Amazon has slashed prices on a range of top brands for Black Friday. Here are some of the top beauty bestsellers under £20 right now on Amazon that would make perfect Christmas gifts:
Calvin Klein CKIN2U Eau de Toilette – Was £60, now £19.99
- Remington Shine Therapy Hair Straighteners – Was £79.99, now £17.99
- Rimmel London 12 Nail Polish Set – Was £25, now £17.50
Bed Head Shampoo and Conditioner Set – Was £16.29, now £10.73
L’Oreal Men Expert Gift Set – Was £15.99, now £7.99
Sanctuary Spa Your Mini Moment Gift Set – Was £11.50, now £7.88
Burt’s Bees Lip Balm Gift Set – Was £13.99, now £7.55
- Maybelline New York Lash Sensational Mascara – Was £11.99, now £6.48
- Mylee Gel Nail Polish – Was £8.99, now £6.29
- Baylis & Harding Pamper Gift Set – Was £12, now £5.93
For more Black Friday beauty offers, it’s worth checking out the likes of Boots and Superdrug where there are a range of deals and discounts up for grabs on the likes of gift sets, skincare, makeup, fragrance and more.
For families and kids
If you’re looking for a fun gift for all the family, you can’t go wrong with a board game that will keep everyone entertained from Boxing Day to New Year and beyond. Here are some classic family game favourites currently going for under £20 on Amazon:
- Telestrations – Was £24.99, now £19.99
- The Traitors Official Board Game – Was £26.99, now £18.32
- Herd Mentality – Was £24.99, now £17.49
- Patchwork – Was £22.99, now £16.76
- Forbidden Island – Was £19.99, now £15.99
- Code Names – Was £17.99, now £15.99
- Operation – Was £24.99, now £14.99
- Battleship – Was £19.99, now £12.50
- Guess Who? – Was £17.99, now £11.99
- Boggle – Was £10.99, now £6.99
For more board game inspiration, you may want to pay a visit to Argos which has a section of its website dedicated to games suitable for the whole family. Argos also has a whole host of Black Friday discounts available now, including deals on Kids’ Toys and Nursery Offers if you need more ideas for what to get your little ones.
Any book lovers in your life may appreciate one of these top 10 bestselling books at Amazon right now. There are options in here for all ages and tastes, from those partial to a murder mystery to anyone who loves to be fascinated by non-fiction:
- Guinness World Records 2024 – Was £22, now £7.45
- Friends, Lovers and the Big Terrible Thing by Matthew Perry – Was £25, now £12.50
- Mary Berry Makes It Easy cookbook – Was £28, now £14
- The Last Devil to Die by Richard Osman – Was £22, now £11
- The Woman in Me by Britney Spears – Was £25, now £12
- Diary of a Wimpy Kid: No Brainer by Jeff Kinney – Was £14.99, now £7.49
- Bored of Lunch: The Healthy Air Fryer Book – Was £18.99, now £9.50
- Murdle: Murder Mystery Logic Puzzles – Was £14.99, now £7.49
- The Ballad of Songbirds and Snakes by Suzanne Collins – Was £8.99, now £5
- The Housemaid by Freida McFadden – Was £9.99, now £2.50
For more Black Friday book deals, Waterstones is currently offering up to 50% off a range of titles – as well as 25% off selected board games. The discounted range includes a star-studded collection of biographies, beloved kids’ titles, Christmas cookbooks, and bestsellers for the grown-ups.
For gadget lovers
It can be tricky to find Christmas gifts that will please tech fanatics on a budget, but Amazon has a good number of options under £20. Here are some of the best-rated electronics in the Black Friday sale:
- Btootos Wireless Earbuds – Was £49.99, now £19.99
- Motast Smart Watch Fitness Tracker – Was £32.99, now £19.99
- INIU Portable Charger – Was £28.99, now £19.91
- Amazon Echo Pop smart speaker – Was £44.99, now £17.99
- Blink Mini Indoor Camera – Was £29.99, now £17.99
- Ozeino Gaming Headset – Was £19.99, now £16.14
- Rebocico Bluetooth Headphones – Was £19.87, now £14.29
- UNBREAKcable AirTag Protective Case – Was £17.99, now £12.15
- UNBREAKcable Waterproof Phone Case – Was £10.99, now £9.34
- ProCase iPad Cover – Was £18.99, now £9.32
For more major deals on tech and electronics, shoppers may want to check out Currys where gadgets like smartphones, laptops, TVs and home appliances are going for up to 40% off. There’s also a host of deals available for gamers on big brands such as XBox and Playstation, with up to half price on gaming accessories and discounts on consoles and games too.
For something personal
If you’re looking for a gift that’s a little more unique, Amazon has a ‘handmade’ range too – with a personal touch able to be added to many items. Here’s a selection of the bestselling handmade products at Amazon that you can personalise:
For more unique gifts, Not on the High Street is one worth visiting – the retailer is challenging shoppers to buy nothing this Black Friday unless it’s from a small business. The website is offering up to 50% off a huge range of small business gifts, many of which can be personalised for a meaningful Christmas gift.
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