We take a look around Bridal Reloved in Morpeth’s Sanderson Arcade which gives a new lease of life to wedding dresses
Whether you’re a bride on a budget or simply eco-conscious, a unique Morpeth wedding dress shop might have exactly what you’re looking for.
Bridal Reloved in the Sanderson Arcade is celebrating its first anniversary since launching in April last year with the aim of providing sustainable and affordable wedding gowns.
Owner Eleanor Richardson sells second-hand wedding dresses donated by brides as well as ex-sample gowns from other bridal stores and designers.
“The pre-loved dresses will be donated or I will buy them off brides, just so they get another life rather than sitting in the loft or the back of a cupboard as it seems such a waste,” Eleanor.
Inside, brides can expect to find a range of designer dresses that are on sale for half their retail price (RRP), with gowns ranging from £200 to £2,000. Once they arrive in the store, they are cleaned and undergo an “MOT” to make sure they are in perfect condition.
“We have got a Vera Wang dress at the moment worth £2,000 and it is on sale for £900,” Eleanor said.
“Every dress is at least half of its RRP so brides are getting a designer dress that had only been worn for a couple of hours for half of the price.”
She continued: “The dresses are all by high-end designers. There is such a mix of styles because of the nature of the business, we are not trend led.
“If you went to a new shop now you would have five variations of the same style that is classed as fashionable but because of the way we get dresses there is something for everybody.”
Eleanor, who used to manage stores for brands including The White Company, said it’s a dream come true to now run her own store after taking the leap during the pandemic.
“I used to be in luxury retail management when Covid hit but I always wanted to work in bridal,” she said.
“I thought, ‘I don’t do it now then I won’t ever do it, so I just thought I’d go for it!”
She added: “The eco side of things is something that I am really passionate about. We use so much water and fabric to make a new dress when there are so many.”
Now Eleanor is helping a range of customers to find a dress for their big day and recently helped a 73-year-old woman who was getting married for the first time.
“I get eco-conscious people, budget-conscious people and people who want to buy a dress in their hometown,” she said.
“The age range is massive. We even had a lady who was 73 last week who had never been married before.
“It was her first wedding and she went for something really fitted with a fishtail and beads and looked incredible.
“She was like, ‘It’s never too late for a happily ever after!'”
The store caters for sizes 6 to 32 and offers its own alterations service as well as a variety of accessories including veils.
Brides who donate their dresses will even receive 60% of the price it is sold at, with Eleanor saying it takes the stress away from selling online.
“It also takes all the stress away from those trying to sell it online when you might have loads of time wasters messaging you and people wanting it for absolutely nothing,” she said.
“You can bring it in, brides can try it on and then I will call to say it has sold.”
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