Man United to follow Newcastle’s lead with appointment loved by Eddie Howe and Dan Ashworth

Sir Jim Ratcliffe’s imminent arrival at Manchester United will mean a man trusted by Eddie Howe and Dan Ashworth is set for a key role at Old Trafford. Sir Dave Brailsford, who is one of Ratcliffe’s right-hand men at his company, INEOS, has dipped his toe into football in recent years and will begin to help the Red Devils just over a year after offering his advice to Newcastle United.

Brailsford helped mastermind British cycling’s recent success across the Olympics and Tour de France and is held in high regard for his innovative thinking across the sporting world. The guru is currently director of Sport at INEOS but was called in by long-time friend Ashworth in the summer of 2022 during Newcastle‘s pre-season tour in Lisbon, Portugal.

Brailsford spoke with Howe‘s entire team, delivering a rousing talk as he shared his sporting philosophy and approach to dealing with pressure. He also took questions from the Newcastle players and staff during the visit.

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“I have been aware of Sir Dave’s approach and his incredible achievements at the very elite level of sport for a long time and I was delighted to finally meet him,” Howe said last year. “He has overseen so much success in specific disciplines, but his principles are transferable to any competitive sporting environment.

“It was great for him to spend some time with the group, to share his insights and to stimulate thought and discussion as we approach the new season.”

Ashworth added: “I’ve known Sir Dave for a number of years, working across various different sports and he is without doubt the best in world sport at creating high-performance culture and turning that into winning.

“There were some brilliant messages for us all and it was great to get him in at this point of pre-season.”

Manchester United’s takeover will see Ratcliffe, owner of Ligue 1 side Nice, take a 25 per cent stake in the company. Newcastle take on Erik ten Hag’s side at the beginning of December.

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