First Black Friday mattress deal lands and springs a surprise as cheapest yet

Shoppers are invited to cash in on a ‘first’ Black Friday mattress deal which sees the product at its lowest price ever, it is reported.

The company Emma Sleep has launched its first major mattress deal of Black Friday by slashing the price of a top Luxe mattress. And now, the Emma Luxe Cooling Mattress is a huge 65% cheaper than before in the Black Friday sale.

As The Mirror reports, the mattress was originally priced at £1,198 but has been reduced to £419.30 for a single sixe and £629 for a double in time for the yearly sales event. King and Super King sizes are also included in the Black Friday deal.

The brand says the Cooling Mattress is designed to regulate body temperature at night, helping to prevent night sweats and keep sleepers cool even during warm nights. According to its Emma Sleep experts, it does this by using graphite particles to release heat from the body and keep the mattress cool.

The deal is the biggest discount in the sale and is one of the first major mattress names to offer a cut-price deal. And it has other Black Friday sale discounts on offer too.

The brand has cut the price of its best-selling Emma NextGen Premium Mattress, which is reduced from £669 to £334.50. Emma pillows, divan beds and duvets are also included in the Black Friday sale, which is live until November 28.

Rival mattress companies such as Simba Sleep have not yet revealed their Black Friday sales, although Simba is holding a 55% off Halloween sale for a short time only.

Black Friday takes place this year on Friday, November 24. The day is a major day for big brand sales including Amazon, Currys and John Lewis with discounts across tens of thousands of items.

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