A chocolate fan’s petition to Nestle to continue making Caramac bars has almost hit 30,000 signatures.
‘Lover’ of the sweet treat Gary Millar was so ‘deeply saddened’ after hearing that the confectioner was axing the unique bar, that he decided to write a petition with hopes of saving it from the grips of despair.
A unique snack due to its complete lack of cocoa, the humble Caramac has been a cult classic since it was launched back in 1959. But just last week, Nestle announced that its time on UK shelves would be coming to a close – leaving a number of fans unhappy.
Former Lord Mayor and Deputy Lord Mayor of Liverpool Gary has since launched a petition, with 29,128 people at the time of writing expressing that they want to save the chocolate bar. Gary wrote in his petition: “Of course there are more important causes, but this nostalgic sweet petition is gaining national interest…
“As a lover of Caramac bars, I am deeply saddened by the potential discontinuation of this beloved treat. The unique blend of caramel and white chocolate has been delighting taste buds for over 50 years since it was first produced by Mackintosh’s in 1959. Its smooth texture and toffee-like flavour have made it a favourite among many, including myself.
“Unfortunately, there is growing concern that production may cease due to changes in consumer preferences and market trends. This would be a significant loss not only for those who enjoy Caramac bars but also for our shared cultural heritage.
“The UK confectionery industry is worth £1.1 billion annually (according to Mintel), and iconic products like Caramac contribute significantly to its success. We cannot let this piece of confectionery history fade away without a fight. By signing this petition, you are showing your support for preserving the production of Caramac bars and ensuring future generations can enjoy its unique taste as we have.
“Please sign this petition today to help save our beloved Caramac!”
And a number of fans had Gary’s back, taking to the comments section after signing. One wrote: “Whilst many more important things are going on in the world, something as simple as a sweet treat acts as a pick me up Caramac has been mine for decades.
“In a family with many who cannot eat cocoa this little bar of indulgence has enabled them to be no different to those who can eat many other brands. Furthermore one of the reasons for the declining sales is because it has been impossible to walk into any shop and buy – we have all had to hunt a Caramac, and I’m sure many of us have had a totally ridiculous fit of excitement when finding them on the shelves!
“Also where exactly was your consumer consultations? Because I’m sure it has nothing to do with us as people but you as a company wanting bigger profits!”
Another added: “Save the Caramac, another British institution under threat!!!!!” while a third went on: “One of my favourites. If it goes I’ll NEVER buy Nestle chocolate again.”
A spokesperson for Nestle commented: “We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years and we had to make the difficult decision to discontinue it. We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers’ taste buds.”
You can sign Gary’s petition here.
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